Lone Frank on the Neuroscience of Advertising

April 3, 2011

Coke consistently outsells Pepsi, though Pepsi routinely wins blind taste tests.  Why is one of the mysteries of advertising.  Some agencies are now hiring neuroscientists to help figure it out.  Danish neurobiologist Lone Frank, author of "Mindfield," tells Steve Paulson some people are hoping neuro-marketing will lead to huge profits.


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