“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of all time, yet he’s also one of the most misunderstood. In this hour of To the Best of Our Knowledge, we’ll explore Marshall McLuhan’s big ideas as we salute the centenary of his birth.
Carrie Rickey is the film critic for "The Philadelphia Inquirer." She talks to Steve Paulson about how Marshall McLuhan's ideas influenced David Cronenberg's 1983 sci-fi/horror film, as chronicled in her essay, "Videodrome; Make Mine Cronenberg."