What do the opening notes of Beethoven’s “Symphony Number Five” and a rabbit named Oolong balancing a pancake on his head have in common? They’re both examples of memes – units of culture that are imitated and, as a result, copied from one brain to another. Are memes the driving...Read more









Creativity is a little like obscenity: You know it when you see it, but you can't exactly define it....unless you're a neuroscientist. In labs around the...