We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
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Episode Archives
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
Original Air Date:
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
Original Air Date:
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
Original Air Date:
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
Original Air Date:
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
Original Air Date:
December 02, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
Original Air Date:
November 25, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
Original Air Date:
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
Original Air Date:
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
Original Air Date:
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
Original Air Date:
September 16, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
Original Air Date:
September 02, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
Original Air Date:
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
Original Air Date:
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
Original Air Date:
August 19, 2001
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
For the first time in American history, young women are choosing independence over marriage. Single women today outnumber married women and have more political power than ever before. It's what Susan B. Anthony, Margaret Sanger and other feminist icons predicted. This hour, how...Read more
Next time you catch an old episode of the Flying Nun, you may want to pay attention. Because today’s convents are closing. The average nun is seventy years old, and even devout sisters often have to bite their tongues when they talk about the pope. In this hour of To the Best of Our Knowledge...Read more
David Rothenburg is a philosopher and a jazz clarinetist, who also loves birds. So one day he sat down in the National Aviary in Pittsburgh and started playing music. Lo and behold, a white-crested laughing thrush started singing with him, riffing on the tunes he played. Since then Rothenburg...Read more
Poet Nick Lantz has a darkly satirical take on American culture. Lately, he’s been thinking about political spin and how politicians speak. In this interview—the third in our series ...Read more
Forty years ago, the U.S. ended its war in Vietnam, but we're still fighting over its legacy - in foreign policy and military strategy, and also in books and movies. But there's one question Americans rarely ask: what does the war mean to the Vietnamese themselves? We'll hear several...Read more
Do you ever have the strange feeling that you've heard this promo before? Well, in this case, it's only fitting because we're going to explore deja vu on the next edition of To the Best of Our Knowledge. We'll try to find out what causes us to think we've already experienced the exact same...Read more
It’s one of the great stories in the history of books. James Murray was a poor kid from Scotland who dropped out of school at age 14. Somehow, he taught himself the history of words in various languages, and went on to create the world’s greatest dictionary. In this hour of To the Best of Our...Read more
It turns out that television may not be quite the "boob tube" and "the idiot box" that we thought it was. It seems that watching TV can actually make you smarter... by posing new cognitive challenges for your brain to solve. In this hour of To the Best of Our Knowledge, we'll explore the...Read more