Things go better with "biting the wax tadpole"? That doesn't sound right, does it? Yet that's the literal translation of Coca-Cola that Chinese shopkeepers came up with...a set of characters pronounced "ke-kou ke-la." In this hour of To the Best of Our Knowledge we'll explore the exotic world of...Read more
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A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more
Are humans innately good? Do we have a generosity gene? Is there an inherent desire to help our fellow human beings? Or, are we natural born sinners who have to fight, tooth and nail, to conquer our inherent tendencies towards selfishness, destruction and war. In this hour of To the Best of Our...Read more
The atom bomb's ability to kill people makes it a literal dangerous idea. But there are other kinds of dangerous ideas -- ideas that are contrary, counterintutive and just plain unconventional. It's that kind of dangerous idea that we explore in this hour.Read more
Americans are from Mars, and Europeans are from Venus. At least that’s the view of foreign policy analyst Robert Kagan. He says Europeans no longer believe in military power, quite unlike America’s leaders. In this hour of To the Best of Our Knowledge, the growing split between Europe and...Read more
Imagine Superman, demented with age, on a final mission to save the world. Or Conan the Barbarian, civilized and living in L.A. boarding the bus with a good book. It’s all there in the poetry of Charles Harper Webb. Words fly this hour on To the Best of Our Knowledge as we take in performance...Read more
Is the NSA wiretapping story really new? Sure, whistle blower Edward Snowden is all over the news. But people were talking about federal surveillance ten years before leaked documents about “Prism.” In this hour, we take a look at what we know about government surveillance and when we knew it...Read more
Have you ever heard of an “Uncreative Writing” course? In this class, students are penalized for showing any kind of originality. Instead, they’re rewarded for plagiarism, plundering and stealing. We’ll meet the man behind “Uncreative Writing” – poet Kenneth Goldsmith. Also,...Read more
For National Poetry Month, To The Best Of Our Knowledge celebrated poetry with original work by five leading American poets, written in response to current events.Read more
Television used to be formulaic. Today, it’s the best gig around. We examine the explosion of high quality TV, from The Sopranos and The Wire to Mad Men, and talk with the creator of HBO’s True Detective.Read more
Walk into the children's section of any bookstore and the magic wands and secret portals almost materialize in front of you. Wizards, witches, demons, time travel, dragons, orphans, orphaned dragons – doesn't anyone know how to write a non-magical book anymore?! In this hour of To the Best of...Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
For millions of people, a mosque is a safe haven, a place to worship. But others fear that mosques are a breeding ground for terrorists — especially since September 11, 2001. It's the same building, but has become a marker for so much controversy.
This hour, we wanted to approach the...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
The legendary movie mogul Samuel Goldwyn once said, you should never predict anything, especially the future. But it’s human nature to go to extremes for a sneak peak of what lies around the corner. In this hour of To the Best of Our Knowledge, an astrophysicist sheds some light on...Read more
Lynne Truss created a sensation in Britain with a book whose title is a punch line: it’s a punctuation joke that says a panda is a black and white mammal and it “Eats, Shoots and Leaves.” Rules for punctuation and a good life, in this hour of To the Best of Our Knowledge.Read more
The Baobab looks like an upside down elephant. It’s enormous and gray, with little sprays of green at the top. According to an African creation myth, the Great Spirit gave each animal a gift. The hyena got the baobab and tossed it aside in disgust. But Thomas Pakenham thinks it’s one of the...Read more
In case it’s not obvious: we LOVE books on TTBOOK. But we’re also incredibly picky about which books we choose for interviews.Read more
What makes a great school? Is it the quality of teaching, class size, or the curriculum? When it comes to school reform, everyone seems to have an opinion. Today, we're rethinking schools and the way we teach.Read more