Things go better with "biting the wax tadpole"? That doesn't sound right, does it? Yet that's the literal translation of Coca-Cola that Chinese shopkeepers came up with...a set of characters pronounced "ke-kou ke-la." In this hour of To the Best of Our Knowledge we'll explore the exotic world of...Read more
Intelligent. Optimistic. Curious.
Episode Archives
Samuel Adams couldn’t ride a horse to save his life, and had a tendency to drool. As if that’s not bad enough, John Adams was a roly-poly fellow who spent his free time fantasizing about becoming the next American King. In this hour of To the Best of Our Knowledge, a revisionist’s take on the...Read more
A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
One of the biggest challenges a journalist can face is reporting a story when your connection to your source is compromised. They won't talk, or they can't talk, or it's your own father. Can anyone ever uncover the truth, the whole truth, about another person?Read more
Your name is a collection of sounds and syllables that identify you. It's your tag, handle, label, second skin. It's written on your birth certificate and it'll be inscribed on your grave. But what does it actually mean? Names carry family dreams, expectations and legacies....Read more
Ronald Reagan had it. Jonathan Swift, Iris Murdoch, and, most likely, Ralph Waldo Emerson had it too. Alzheimer’s disease is on the rise, and scientists predict that up to one hundred million people will develop it in the next fifty years. In this hour of To the Best of Our Knowledge, the...Read more
The atom bomb's ability to kill people makes it a literal dangerous idea. But there are other kinds of dangerous ideas -- ideas that are contrary, counterintutive and just plain unconventional. It's that kind of dangerous idea that we explore in this hour.Read more
Future Perfect: Dreamers, Schemers & Visionaries
Part Four
The happiness industry is booming. And with good reason - everyone wants to be happy. Today, science can light the way. In this hour of To the Best of Our Knowledge,...Read more
Science and the Search for Meaning: Five Questions, Part Two: What Does Evolution Want?
If there’s one strand of evolutionary theory that sticks in the craw of nearly every religious believer, it’s the idea that human beings are just an evolutionary accident. But...Read more
Atheists are finally coming out of the closet, and in some cases denouncing religion. Others still crave a sense of the sacred even though they don’t believe in God. Do atheists have something to learn from religion? Why do so many people call themselves "spiritual but not religious"? And...Read more
So much of our daily lives gets turned into data -- our online shopping purchases, phone calls, family photos. We're all surrounded by data, and learning how to harness it could be more transformative than we realize. This week, a look at the new data specialists using their knowledge of numbers...Read more
The holidays can be challenging. All that togetherness can be like squishing a passel of porcupines into a sardine can. In other words - not nice. On the other hand, there is a bright side. Po Bronson found it in the lives of families across the country. In this hour of To the Best of Our...Read more
Have you ever heard of an “Uncreative Writing” course? In this class, students are penalized for showing any kind of originality. Instead, they’re rewarded for plagiarism, plundering and stealing. We’ll meet the man behind “Uncreative Writing” – poet Kenneth Goldsmith. Also,...Read more
Walk into the children's section of any bookstore and the magic wands and secret portals almost materialize in front of you. Wizards, witches, demons, time travel, dragons, orphans, orphaned dragons – doesn't anyone know how to write a non-magical book anymore?! In this hour of To the Best of...Read more
Television used to be formulaic. Today, it’s the best gig around. We examine the explosion of high quality TV, from The Sopranos and The Wire to Mad Men, and talk with the creator of HBO’s True Detective.Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
For millions of people, a mosque is a safe haven, a place to worship. But others fear that mosques are a breeding ground for terrorists — especially since September 11, 2001. It's the same building, but has become a marker for so much controversy.
This hour, we wanted to approach the...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
Winston Churchill once said “In wartime, truth is so precious that she should always be attended by a bodyguard of lies.” In this hour of To the Best of Our Knowledge, journalist Jake Tapper discusses the ethics of telling lies during wartime. We’ll also take a concise look at the...Read more
There's still debate about climate change, but one thing's for sure – these days nothing's sure about the weather. Northerners can golf in December, spring shows up early, and mosquitoes are movin' on up. In this hour of To the Best of Our Knowledge, wacky weather and what you can do to help....Read more
It seems everyone has something to say about motherhood. A lot of people have advice. Others just have... issues. In this hour of To The Best of Our Knowledge -- the tricky topic of motherhood. Linda Gray Sexton remembers her mother, the troubled poet Anne...Read more
Malcolm Gladwell knows how to succeed in show business without really trying -- write a story for The New Yorker about a psychiatrist who studies serial killers. Then a playwright will take some of the words from your article and use them in a Broadway play. Next time on To the Best of Our...Read more