“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
Intelligent. Optimistic. Curious.
Episode Archives
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more
A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
One of the biggest challenges a journalist can face is reporting a story when your connection to your source is compromised. They won't talk, or they can't talk, or it's your own father. Can anyone ever uncover the truth, the whole truth, about another person?Read more
Your name is a collection of sounds and syllables that identify you. It's your tag, handle, label, second skin. It's written on your birth certificate and it'll be inscribed on your grave. But what does it actually mean? Names carry family dreams, expectations and legacies....Read more
A fashion model with prosthetic legs… a musician who can’t hear… a writer who can’t see. Instead of disabled, differently-abled, handicapped – why not better-abled?Read more
Albert Camus was many things: war hero, Nobel Prize-winning novelist, and one of the 20th century’s most fascinating public thinkers. We examine the life and legacy of Camus on his 100th birthday: how a poor kid from Algeria became a revered French writer, hungry to find meaning in...Read more
These days it seems we just can’t get enough of it. Over the past few years, luxury spending in the United States has been growing four times faster than overall spending. We’re spending more money on more products and services that we don’t really need – like Evian bottled water and Prada...Read more
You might think that men’s anxiety over baldness is a relatively recent development in the history of civilization. But it’s not. The ancient Romans invented the comb-over and paint-on hair, which has since become spray-on hair. In this hour of To the Best of Our Knowledge we’...Read more
American children grow up playing Pokemon and Yu-Gi-Oh. As adults, they line up for the latest anime movies and hang out in karaoke bars. In other words -- Japanese culture is serious business. So serious that Japan's Prime Minister appointed a "Cool Japan" minister to oversee...Read more
It's hard to wrap your head around the future of the human brrain. Augmented intelligence, memory playback, downloadable skills - it's all coming. We explore the future of the mind, and hear how a brain injury can transform your life.Read more
A rose is a rose is a rose... until it becomes perfume. In this hour of To the Best of Our Knowledge, the power of the flower. A science journalist introduces us to Luca Turin, the most amazing nose in the business, with a new theory about how we smell. We’ll talk with photographer Joyce...Read more
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
Winston Churchill once said “In wartime, truth is so precious that she should always be attended by a bodyguard of lies.” In this hour of To the Best of Our Knowledge, journalist Jake Tapper discusses the ethics of telling lies during wartime. We’ll also take a concise look at the...Read more
There's still debate about climate change, but one thing's for sure – these days nothing's sure about the weather. Northerners can golf in December, spring shows up early, and mosquitoes are movin' on up. In this hour of To the Best of Our Knowledge, wacky weather and what you can do to help....Read more
With the emergence of barefoot running, the sport suddenly is red hot again. But barefoot or not, are human bodies really born to run? We'll check in on the science or runner's high this hour, and try to unlock the secrets of the Kenyans - the fastest people on earth. Also, Olympic medalist...Read more
Scientists are launching one of the most audacious projects ever conceived: a detailed map of the human brain, neuron by neron, synapse by synapse. For some scientists...Read more
It’s primitive and brutal and a lot of people want to see it banned. But it’s a 500 million dollar a year industry that’s not about to throw in the towel. In this hour of To the Best of Our Knowledge, a hard look at boxing. And how the sport influenced the English language. Also, one woman’s...Read more
Did you ever notice your dog gets depressed when you do? That your cat seems to make you feel more relaxed? Every wonder why? In this hour of To the Best of Our Knowledge, the connection between people and animals. Primatologist Frans de Waal says it may not be opera and abstract art, but...Read more
Scientists tell us optimistic people are happier, healthier and even live longer than pessimists. But it's hard to maintain an optimistic frame of mind in the face of daily reports of war, famine, disease and injustice. In this hour of To the Best of Our Knowledge, evidence that the world is...Read more
Outsiders used to be the outcasts, misfits, and under-employed. Today, they're indie, alternative and ahead of their time. Outsiders are thriving and they're changing the way we think about what is mainstream and what is alternative. You might even say that outsiders are the new insiders.Read more