We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
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Episode Archives
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
Original Air Date:
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
Original Air Date:
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
Original Air Date:
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
Original Air Date:
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
Original Air Date:
December 02, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
Original Air Date:
November 25, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
Original Air Date:
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
Original Air Date:
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
Original Air Date:
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
Original Air Date:
September 16, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
Original Air Date:
September 02, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
Original Air Date:
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
Original Air Date:
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
Original Air Date:
August 19, 2001
For the first time in American history, young women are choosing independence over marriage. Single women today outnumber married women and have more political power than ever before. It's what Susan B. Anthony, Margaret Sanger and other feminist icons predicted. This hour, how...Read more
Next time you catch an old episode of the Flying Nun, you may want to pay attention. Because today’s convents are closing. The average nun is seventy years old, and even devout sisters often have to bite their tongues when they talk about the pope. In this hour of To the Best of Our Knowledge...Read more
Did you know that Teddy Roosevelt was one of nine U.S. presidents who had hooks for hands? Well, that's just one of countless facts included in John Hodgman's new almanac. But, as it turns out, all of these facts are fake. In this hour of the Peabody Award-winning To the Best of Our Knowledge,...Read more
Forty years ago, the U.S. ended its war in Vietnam, but we're still fighting over its legacy - in foreign policy and military strategy, and also in books and movies. But there's one question Americans rarely ask: what does the war mean to the Vietnamese themselves? We'll hear several...Read more
It’s one of the great stories in the history of books. James Murray was a poor kid from Scotland who dropped out of school at age 14. Somehow, he taught himself the history of words in various languages, and went on to create the world’s greatest dictionary. In this hour of To the Best of Our...Read more
What goes on inside the mind of a painter, or a musician, or a poet? What sparks creativity? In this hour of To the Best of Our Knowledge, new neuroscience takes us inside the creative mind. We’ll talk about brain imaging studies of jazz musicians, and cosmologist Brian Swimme explores the...Read more
For years poet and novelist Alice Walker told her friends she’d probably never write again. But the events of September 11 changed all that. And the poetry flowed. In this hour of To the Best of Our Knowledge, Alice Walker on the role of the poet in a time of war. Also, Iraqi poetry today. ...Read more
It turns out that television may not be quite the "boob tube" and "the idiot box" that we thought it was. It seems that watching TV can actually make you smarter... by posing new cognitive challenges for your brain to solve. In this hour of To the Best of Our Knowledge, we'll explore the...Read more
David Graeber was an iconoclastic anthropologist and influential radical thinker, one who popularized the rallying cry "We are the 99%." He died on Sept. 2 in Venice, Italy at age 59. Read more