We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
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Episode Archives
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
Original Air Date:
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
Original Air Date:
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
Original Air Date:
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
Original Air Date:
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
Original Air Date:
December 02, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
Original Air Date:
November 25, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
Original Air Date:
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
Original Air Date:
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
Original Air Date:
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
Original Air Date:
September 16, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
Original Air Date:
September 02, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
Original Air Date:
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
Original Air Date:
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
Original Air Date:
August 19, 2001
Here’s the truth: the wild romance will probably end. Wedding vows, intimacy, heartache… they can have a long shelf-life. But those butterflies in your stomach? Wild libidinal longings? They tend to quiet over time.
So what happens after the romance ends? From passionate marriage, to ...Read more
It used to be that comics were just for kids. Today, we call them "graphic novels," and they're one of the fastest growing forms of American literature. In this hour of To the Best of Our Knowledge, how graphic art grew up...with Will Eisner's biographer, Jules Feiffer, Dennis Kitchen, and...Read more
If you think about it, every day we receive countless services from complete strangers — the newspaper delivered to your door, the trash picked up at the crack of dawn, the fresh fruit for sale at the supermarket. There's a whole army of invisible workers powering our economy who we rarely get...Read more
What would a secular society really look like? We take an unconventional look at religion, the fiction it inspires, and reflect on why William James' classic book on mysticism, "The Varieties of Religious Experience," still matters.Read more
It doesn’t get much more American than a waitress in a diner taking your order. In this hour of To the Best of Our Knowledge, the diner. For some, like painter Edward Hopper, the diner is a muse. For others it’s just a greasy spoon. But have we romanticized the endless cups of coffee and the...Read more
What are the great country music singles? Patsy Cline’s “Crazy,” probably. George Jones’ “slobbing tearjerker,” “He Stopped Loving Her Today.” What about the Rolling Stones’ “Honky Tonk Women”? and Otis Redding’s “(Sittin’ On) the Dock of the Bay? According to the book “Heartaches by the...Read more
It seems everyone has something to say about motherhood. A lot of people have advice. Others just have... issues. In this hour of To The Best of Our Knowledge -- the tricky topic of motherhood. Linda Gray Sexton remembers her mother, the troubled poet Anne...Read more
Film on radio? Why not? This hour, join us LIVE from the historic Orpheum Theatre in Madison, Wisconsin, for a special “Wisconsin Film Festival edition” of To The Best of Our Knowledge for film on radio. We’ll talk Dogme with “Italian for Beginners” director, Lone Scherfig. Also, the anti-...Read more
Malcolm Gladwell knows how to succeed in show business without really trying -- write a story for The New Yorker about a psychiatrist who studies serial killers. Then a playwright will take some of the words from your article and use them in a Broadway play. Next time on To the Best of Our...Read more