We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
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Episode Archives
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
Original Air Date:
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
Original Air Date:
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
Original Air Date:
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
Original Air Date:
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
Original Air Date:
December 02, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
Original Air Date:
November 25, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
Original Air Date:
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
Original Air Date:
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
Original Air Date:
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
Original Air Date:
September 16, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
Original Air Date:
September 02, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
Original Air Date:
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
Original Air Date:
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
Original Air Date:
August 19, 2001
With hundreds of millions of people moving into cities, we're wondering what shapes urban cultures. In this hour, Nobel Laureate Orhan Pamuk talks about how Istanbul shaped his writing. One historian argues that early liberal philosophies from Amsterdam shaped the United States. And we check in...Read more
Nerds are an easy target for humor in movies and on TV... with their thick black glasses, hopelessly out-of-fashion clothes, and over-enunciated diction. But there's a dark side to nerds. In this hour of To the Best of Our Knowledge, we'll find out how the nerd stereotype is harming our children...Read more
Fifty Years ago James Watson and Francis Crick made history when they cracked the code for DNA. Watson was only 24 years old, and by no means the smartest scientist around. So why do some scientists make great discoveries? In this hour of To the Best of Our Knowledge, James Watson talks about...Read more
Everyone in your Facebook feed is falling for fake news–sharing it even when there's no way it can be true. They keep falling for it. But not you, right? You’re smart, well-educated. You can tell the difference. Or can you?Read more
Ben Franklin, Henry Ford, Abigail Adams, Elvis Presley. Know what they have in common? They're all on Daniel Wolff's list of great Americans. Wolff explains the unique ways those people learned what they had to know. We'll also take a hard look at IQ and its relationship to race and class, and...Read more
Are humans innately good? Do we have a generosity gene? Is there an inherent desire to help our fellow human beings? Or, are we natural born sinners who have to fight, tooth and nail, to conquer our inherent tendencies towards selfishness, destruction and war. In this hour of To the Best of Our...Read more
Siberia is the name for a place we tend to think of as a metaphor as much as a destination on the map. Writer Ian Frazier indulged what he calls his dread Russia love with travels through Siberia, tracing the path of prisoners on their way to lonely exile and through mosquito-ridden swamps at...Read more
Can science conquer death? It may seem like an absurd question, but some people think it's possible. In this hour of To The Best Of Our Knowledge, we'll meet Aubrey de Grey, a maverick English scientist who's identified seven major kinds of molecular and cellular damage. He thinks we can prevent...Read more
A fashion model with prosthetic legs… a musician who can’t hear… a writer who can’t see. Instead of disabled, differently-abled, handicapped – why not better-abled?Read more