We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
January 12, 2003
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
December 02, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
November 25, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
September 16, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
September 02, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
August 19, 2001
With the emergence of barefoot running, the sport suddenly is red hot again. But barefoot or not, are human bodies really born to run? We'll check in on the science or runner's high this hour, and try to unlock the secrets of the Kenyans - the fastest people on earth. Also, Olympic medalist...Read more
Nerds are an easy target for humor in movies and on TV... with their thick black glasses, hopelessly out-of-fashion clothes, and over-enunciated diction. But there's a dark side to nerds. In this hour of To the Best of Our Knowledge, we'll find out how the nerd stereotype is harming our children...Read more
Jacques Derrida and the philosophical movement known as deconstruction were once the rage on college campuses. Those days have passed, but deconstruction's influence is everywhere. We talk with Gayatri Chakravorty Spivak, who first translated Derrida's landmark book "Of Grammatology" into...Read more
Do you ever have a right to kill? What about Israeli agents who assassinate Hamas leaders? Or suicide bombers who blow up their enemies? Do the ends justify the means? William Vollman has written a three-thousand page treatise on the morality of violence. In this hour of To the Best of Our...Read more
A husband, looking at his wife in a mirror maze, asks “are you coming or going?” She answers “Yes, yes.” Next time on To the Best of Our Knowledge, we’ll look at the history of mirrors, as we reflect on the question “How do you know who you are?”Read more
Things go better with "biting the wax tadpole"? That doesn't sound right, does it? Yet that's the literal translation of Coca-Cola that Chinese shopkeepers came up with...a set of characters pronounced "ke-kou ke-la." In this hour of To the Best of Our Knowledge we'll explore the exotic world of...Read more
“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more