We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
Intelligent. Optimistic. Curious.
Episode Archives
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
Original Air Date:
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
Original Air Date:
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
Original Air Date:
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
Original Air Date:
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
Original Air Date:
December 02, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
Original Air Date:
November 25, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
Original Air Date:
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
Original Air Date:
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
Original Air Date:
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
Original Air Date:
September 16, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
Original Air Date:
September 02, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
Original Air Date:
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
Original Air Date:
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
Original Air Date:
August 19, 2001
As America endures the worst economic crisis since the Great Depression, the hardships our grandparents and great grandparents lived through are suddenly relevant again. In this hour of To the Best of Our Knowledge, stories from the Great Depression – advice from the generation that survived...Read more
As artists and scientists explore the edges of our senses, what we touch, taste, see, smell, and hear is changing.
In this hour we hear from a psychiatrist who’s using touch to help people recover from trauma, investigate a mysterious sensory experience that gives some people euphoric...Read more
Kayfabe is an old carny term for fakery. Now it’s the code of honor for professional wrestling. Kayfabe means you never, EVER admit to ANYONE under ANY circumstances that pro wrestling’s fake. In this hour of To The Best Of Our Knowledge - the spectacle of professional wrestling. We’ll talk real...Read more
Investigative journalist Seymour Hersh made his name when he broke the story of the My Lai Massacre. Looking back you have to wonder: why did Lt. William Calley tell Hersh he’d killed hundreds of Vietnamese civilians? On this hour of To the Best of Our Knowledge Hersh says “because I asked him...Read more
A rose by any other name may smell as sweet, but you still need a word to describe that glorious smell. We'll try out new words from the online world with a New York Times language blogger - words like YakkaWow and suicide cuisine. Also, the rise of a new world language called Globish....Read more
What is it about certain films, and certain directors, that inspires obsession? Maybe because these directors are obsessed themselves. Like the legendary filmmaker Werner Herzog, who...Read more
In this hour of To the Best of Our Knowledge, some of the most critical questions you’ll ever face. Who are you? What does your life mean? And how did you decide who you wanted to be? We’ll hear from Rabbi Harold Kushner, Senator John McCain and novelist Tim O’Brien. We’ll talk about making...Read more
Many Americans think the story of Cuba begins and ends with Fidel Castro. But the soul of the Cuban Revolution belonged to the charismatic, Romantic guerilla hero Ernesto “Che” Guevara. To the Best of Our Knowledge revisits the Sixties and counts the private costs of that era’s social gains. ...Read more
You might think that men’s anxiety over baldness is a relatively recent development in the history of civilization. But it’s not. The ancient Romans invented the comb-over and paint-on hair, which has since become spray-on hair. In this hour of To the Best of Our Knowledge we’...Read more