“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
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Episode Archives
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more
A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
Samuel Adams couldn’t ride a horse to save his life, and had a tendency to drool. As if that’s not bad enough, John Adams was a roly-poly fellow who spent his free time fantasizing about becoming the next American King. In this hour of To the Best of Our Knowledge, a revisionist’s take on the...Read more
Failure is a four letter word in America. Most of us do everything we can to avoid it. But what if we've got the wrong idea about failure - and it's all a matter of learning the right way to do it? This hour, one psychologist's take on how to embrace the fall. And comedian...Read more
When do we most need our leaders? In times of crisis? In times of war? In this hour of To the Best of Our Knowledge Winston Churchill's biographer Martin Gilbert explains how the man who offered his nation only blood, sweat, toil and tears made it believe that was enough. And he says Churchill's...Read more
Are humans innately good? Do we have a generosity gene? Is there an inherent desire to help our fellow human beings? Or, are we natural born sinners who have to fight, tooth and nail, to conquer our inherent tendencies towards selfishness, destruction and war. In this hour of To the Best of Our...Read more
The atom bomb's ability to kill people makes it a literal dangerous idea. But there are other kinds of dangerous ideas -- ideas that are contrary, counterintutive and just plain unconventional. It's that kind of dangerous idea that we explore in this hour.Read more
Thirteen-year-old Ava Bigtree is having a difficult time. Her mother has just died and business is down at her family’s gator-wrestling theme park, Swamplandia! So begins Karen Russell’s critically-acclaimed debut novel, “Swamplandia!” In this hour of TO THE BEST OF OUR KNOWLEDGE, we’ll meet...Read more
So much of our daily lives gets turned into data -- our online shopping purchases, phone calls, family photos. We're all surrounded by data, and learning how to harness it could be more transformative than we realize. This week, a look at the new data specialists using their knowledge of numbers...Read more
The holidays can be challenging. All that togetherness can be like squishing a passel of porcupines into a sardine can. In other words - not nice. On the other hand, there is a bright side. Po Bronson found it in the lives of families across the country. In this hour of To the Best of Our...Read more
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
We sang it during the civil rights movement, on marches, on buses, and in the face of violence. We sang it for workers rights, and to protest the war in Vietnam, on the mall in Washington. Sometimes, we sang it hand in hand, our arms criss-crossed across our bodies, swaying. More than any...Read more
Bottle caps, coins, dolls, rocks. My Aunt Mary’s ceramic chickens. Most of us collect something. It seems to be in our genes. And for most of us it’s a fun hobby. For others, it can get a little time consuming. But for a few, collecting is an total obsession.
Amanda Petrusich is a music...Read more
Jane Scott keeps strange company. While other women her age spend their time in knitting circles, Scott’s still hanging out with rockers like Lou Reed and Alice Cooper (and showing off her backstage pass.) It’s her job. Or at least it was until she retired as rock critic for the Cleveland...Read more
Everywhere you turn at this time of year there are babies: Babies wrapped in swaddling cloths, babies lying in mangers, baby-faced cherubs, and baby angels. All to be expected of a holiday that celebrates the birth of a child. But then, birth is a pretty miraculous thing. In this hour of To the...Read more
As Western economies struggle, some Eastern economies are booming. India and China now threaten to surpass the West as economic – and political – superpowers. But it’s not just politics that’s changing in South Asia. Across the region, centuries-old religious traditions are also entering a...Read more
Was Henry David Thoreau a failure? Hardly. Today, he's considered one of America's great writers. But his mentor, Ralph Waldo Emerson, called him the worst kind of failure: a dreamer. At Thoreau's funeral, Emerson said Thoreau was born for greatness, but he lacked ambition. He was nor more than...Read more
Linus has his security blanket. Renowned neurologist Oliver Sacks had the Periodic Table of the Elements. In this hour of To the Best of Our Knowledge, My Chemical Life. Oliver Sacks remembers a childhood steeped in chemistry. Also, Primo Levi survives Auschwitz, through chemistry. And,...Read more