“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
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Episode Archives
Ok, take a breath. Close your eyes. Recall the home of your childhood. Can you smell the cookies in the kitchen? Can you open a drawer in your bedroom? Do you see the sunlight through a window? Every building has a story. . . And not only a story, every building has a sound.Read more
A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more
Is there such a thing as true, original creativity? Or "Are we just seeing further by standing on the shoulders of giants?", to paraphrase Sir Isaac Newton. In this hour of To the Best of Our Knowledge we'll explore the question of where good ideas come from. Steven Johnson will tell us about...Read more
Failure is a four letter word in America. Most of us do everything we can to avoid it. But what if we've got the wrong idea about failure - and it's all a matter of learning the right way to do it? This hour, one psychologist's take on how to embrace the fall. And comedian...Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
When do we most need our leaders? In times of crisis? In times of war? In this hour of To the Best of Our Knowledge Winston Churchill's biographer Martin Gilbert explains how the man who offered his nation only blood, sweat, toil and tears made it believe that was enough. And he says Churchill's...Read more
Ingrid Betancourt was kidnapped by Marxist rebels in Columbia while in the midst of her presidential campaign. She spent the next six and a half years in captivity chained, humiliated and abused. But her greatest fear was not death. It was losing her humanity. In this hour of To the Best of Our...Read more
Novelist John Updike doesn’t like doing interviews. At least until the interview starts. Then he realizes it’s kind of flattering to talk about himself. Now, he’s written a novel about a famous artist being interviewed. In this hour of To the Best of Our Knowledge, John Updike on why an...Read more
Americans are from Mars, and Europeans are from Venus. At least that’s the view of foreign policy analyst Robert Kagan. He says Europeans no longer believe in military power, quite unlike America’s leaders. In this hour of To the Best of Our Knowledge, the growing split between Europe and...Read more
Imagine Superman, demented with age, on a final mission to save the world. Or Conan the Barbarian, civilized and living in L.A. boarding the bus with a good book. It’s all there in the poetry of Charles Harper Webb. Words fly this hour on To the Best of Our Knowledge as we take in performance...Read more
Is the NSA wiretapping story really new? Sure, whistle blower Edward Snowden is all over the news. But people were talking about federal surveillance ten years before leaked documents about “Prism.” In this hour, we take a look at what we know about government surveillance and when we knew it...Read more
The pint-sized wizard harry Potter has conquered the book world, and it’s not just kids who love him. In this hour of To the Best of Our Knowledge, what’s behind Harry Potter’s popularity. Also, acclaimed author Katherine Paterson (pronounced Patterson) on the emotional lives of...Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
You stub your toe, hit your head on an open cupboard, slam your fingers in a car door, slice your hand on the sharp lip of can, or lick an envelope the wrong way. Your toes throbs, your head aches, your fingers pound, your hand hurts, your lip smarts.
Pain is your body’s way of letting...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
What if our lives were like DVDs? What if we had alternative endings to look forward to, instead of death? We explore our lust for immortality. And we look at the many alternative endings that Ernest Hemingway wrote for his classic novel, "A Farewell to Arms."
George Burns lived a good long life, hanging on to one hundred. These days scientists say that’s no big deal. According to them, some of us may be tottering around the golf course when we’re 150. In this hour of To the Best of Our Knowledge, the quest for immortality – how long can science...Read more
Can science conquer death? It may seem like an absurd question, but some people think it's possible. In this hour of To The Best Of Our Knowledge, we'll meet Aubrey de Grey, a maverick English scientist who's identified seven major kinds of molecular and cellular damage. He thinks we can prevent...Read more
The legendary movie mogul Samuel Goldwyn once said, you should never predict anything, especially the future. But it’s human nature to go to extremes for a sneak peak of what lies around the corner. In this hour of To the Best of Our Knowledge, an astrophysicist sheds some light on...Read more
Lynne Truss created a sensation in Britain with a book whose title is a punch line: it’s a punctuation joke that says a panda is a black and white mammal and it “Eats, Shoots and Leaves.” Rules for punctuation and a good life, in this hour of To the Best of Our Knowledge.Read more
The Baobab looks like an upside down elephant. It’s enormous and gray, with little sprays of green at the top. According to an African creation myth, the Great Spirit gave each animal a gift. The hyena got the baobab and tossed it aside in disgust. But Thomas Pakenham thinks it’s one of the...Read more