We’re so used to the never-ending commercials and ads brought to us by radio, television, and magazines, that advertisers are scrambling to find revolutionary new ways to attract our attention.Read more
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Episode Archives
On Thanksgiving Day most Americans spend at least a little time doing just that – giving thanks. But followers of a Japanese discipline called Naikan practice what you could call “extreme gratitude.” They make a point of thanking everyone and everything in their lives – every day....Read more
Original Air Date:
November 24, 2002
In the 1950's many companies collaborated with their customers to create their advertising. Terry Ryan’s mother Evelyn entered hundreds of these contests writing jingles and adding the last line to odes in praise of all kinds of products. In this hour of To the Best of Our...Read more
Original Air Date:
August 25, 2002
Lauren Weedman grew up knowing she was adopted. When she became a teenager, she decided she wanted to meet her birth mother, but the hospital records were sealed and the search seemed hopeless. Then Lauren’s mom got in on the act, and today Lauren has two moms – and a one woman show...Read more
Original Air Date:
May 12, 2002
On Christmas Eve of 1914, German soldiers in the Flanders trenches lit candles on small Christmas trees. British, French, Belgian and German troops serenaded each other with songs. Soon enemy soldiers broke bread with each other and exchanged letters. In this hour of To the...Read more
Original Air Date:
December 16, 2001
Comfort food’s selling like hotcakes. People haven’t forgotten the importance of good nutrition, but these days we crave things that’ll make us feel better. In this hour of To the Best of Our Knowledge, seeking solace in a scary world. Diane Ackerman talks about her garden, and...Read more
Original Air Date:
December 02, 2001
Most of us probably have heard of someone else who shares our name, and there are probably others, but unlike British comedian Dave Gorman, we haven’t traveled 24 thousand miles and spent thousands of dollars to meet all of them. In this hour of To the Best of Our Knowledge, magnificent...Read more
Original Air Date:
November 25, 2001
You think Greta Garbo was good at ducking the paparazzi? She could have learned a thing or two from the giant squid. No one has ever seen one alive. Zoologist Clyde Roper should know, he’s spent most of his life in pursuit of this low profile ocean monster. In this hour...Read more
Original Air Date:
November 25, 2001
Maybe home is where you live, raise your family and mow the grass. Or it's where you grew up. Or where the whole clan gathers for major holidays. Wherever home is, it's never mattered more. In this hour of To the Best of Our Knowledge, stories of home, from the Texas hill country to the ‘hood....Read more
Original Air Date:
November 04, 2001
We’ve got a million expressions for death: kicking the bucket, checking out, buying the farm - but what do we do when words aren’t enough? In this hour of To the Best of Our Knowledge, artisans are finding new passages through grief, from graffiti memorials to handcrafted coffins. ...Read more
Original Air Date:
October 28, 2001
Sometimes you can’t separate beauty from brutality in the African bush. Safari guide Mark Ross is still figuring it out. In 1999, Ross and a group of tourists were kidnaped by Rwandan rebels. What happened that day changed the rest of his life. Next time on To the Best of Our...Read more
Original Air Date:
September 16, 2001
Organic food is now a booming billion dollar industry. And today’s top chefs are its biggest cheerleaders. They say locally-grown, organic food will help save the planet. But not everyone agrees. In this hour of To the Best of Our Knowledge, an argument for why celebrity...Read more
Original Air Date:
September 02, 2001
Have you ever had one of those moments when you know you really should think about a different line of work? For Daniel Pink, it was a scorching hot June day in Washington, D.C. when he almost threw up on Al Gore. In this hour of To the Best of Our Knowledge, Daniel Pink’s career as...Read more
Original Air Date:
September 02, 2001
A couple of years ago writer Michael Pollan was curious about the world of illegal, underground marijuana gardens. What he found surprised him. In this hour of To the Best of Our Knowledge, Mary Jane goes high tech. A look at drug cultures past and present, a visit to a rave,...Read more
Original Air Date:
August 26, 2001
Suppose you grew up with one of the world’s great scientists. How would that shape your view of the world? In this hour of To the Best of Our Knowledge, an intimate look at the great conservationist Aldo Leopold: we’ll talk with three of his children. Also, comic novelist David...Read more
Original Air Date:
August 19, 2001
Governors are slashing state spending, and the President has put some of his own party's favorite programs on the chopping block. But how much of the new austerity is really necessary, and how much is politics? In this hour of To the Best of Our Knowledge, is austerity a dangerous idea? Join...Read more
He was a wandering pilgrim who talked to birds, healed the sick and tamed wild beasts. He was also the closest thing to a medieval rock star - a man so revered in his lifetime that people tore at this clothes, desperate to touch a living saint. Today, St. Francis of Assisi is admired by both...Read more
Start telling love stories and chances are, you’ll find yourself telling tales of transgression. In this hour of To the Best of Our Knowledge, Joyce Carol Oates talks about the harm done by family secrets. P.D. James muses on why women are so good at crime fiction. A...Read more
Many Americans think the story of Cuba begins and ends with Fidel Castro. But the soul of the Cuban Revolution belonged to the charismatic, Romantic guerilla hero Ernesto “Che” Guevara. To the Best of Our Knowledge revisits the Sixties and counts the private costs of that era’s social gains. ...Read more
Are you a knave? Scalawag? A varlet? Are you a scoundrel? Maybe you’re not but secretly you want to be. Being a scoundrel kind of has a ring to it. It’s romantic. Rebellious.Read more
Forget the deerstalker cap and the calabash pipe. The real Sherlock Holmes is much hipper than that. One scholar suggests that with his violin, creative spirit, cocaine and costumes, Holmes was the rock star of his day. We'll investigate the elementary Sherlock Holmes, from the new annotated...Read more
Ok, take a breath. Close your eyes. Recall the home of your childhood. Can you smell the cookies in the kitchen? Can you open a drawer in your bedroom? Do you see the sunlight through a window? Every building has a story. . . And not only a story, every building has a sound.Read more
What’s the face of the future? Not flying cars and life on Mars… What’s the future of our faces? With new facial transplantation surgeries and the latest news about the NSA collecting images for facial recognition anaylsis, we're wondering about what we see in the mirror every day.
Also...Read more
Is there such a thing as true, original creativity? Or "Are we just seeing further by standing on the shoulders of giants?", to paraphrase Sir Isaac Newton. In this hour of To the Best of Our Knowledge we'll explore the question of where good ideas come from. Steven Johnson will tell us about...Read more