Dr. Peter McGraw, an associate professor at the University of Colorado Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. His research examines the interrelationship of judgment, emotion, and choice, with a focus on consumer behavior and public policy. He conducts state-of-the-art experiments with the help of the team he directs at the Humor Research Lab (aka HuRL), a laboratory dedicated to the experimental study of humor, its antecedents and consequences.
McGraw received a B.A. in psychology and M.Ed. in educational psychology from Rutgers University and an M.S. and Ph.D. in quantitative psychology from The Ohio State University. He holds appointments in marketing at the Leeds School of Business and in social psychology in the Department of Psychology and Neuroscience.