Coke consistently outsells Pepsi, though Pepsi routinely wins blind taste tests. Why is one of the mysteries of advertising.
Intelligent. Optimistic. Curious.
Audio
John Vaillant's book, "The Tiger", is about a rare Amur tiger who starts killing people in a remote corner of Siberia where there is a huge trade in tiger poaching because of demand in nearby China.
TTBOOK host Jim Fleming reflects on The Love Song of J. Alfred Prufrock
Jim Fleming talks with Justin Taylor, editor of "The Apocalypse Reader," a collection of 34 short stories about the end of the world.
Joseph Romm talks about how Iceland plans to become the first country in the world to become 100% independent of fossil fuels by using their boundless geothermal energy to create hydrogen cells to power their motor vehicles.
Philosopher Peter Singer lays out the argument that virtually everyone in America has a moral obligation to give money to help the desperately poor.
Richard Pevear and Larissa Volokhonsky are the celebrated husband and wife team who've translated many of the great Russian writers. They've just come out with a new version of Tolstoy's "War and Peace."
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